The Team from Walken & The Best Crypto Memes

In This Issue

• The team from Walken talks about their free-to-play win-to-earn game built on the Solana blockchain.
• Erik has a report for you on the best crypto memes.

Wealth Mastery Subscribers,

Times are tough and they may get even tougher, but you know that Wealth Mastery has got your back! Today we’ve launched a new monthly Crypto Alpha Report.

It’s meant to help you weather the bear market by sharing the best immediate opportunities every single month.

What does the monthly Crypto Alpha Report include? 

• Market analysis
• My Investment Strategies (what I’m buying and selling)
• Top airdrops to farm right now
• Top altcoins of the month to invest in
• And top DeFi Protocols to stay safe during the bear market

The monthly Crypto Alpha Report is included in the membership for all Wealth Mastery Premium Subscribers.

You can click here to upgrade your membership and get immediate access to the report (don’t worry, you can cancel anytime if you’re not happy with it!)

Include in your Premium Membership is also:

• Weekly deep dives into altcoins and trending coins 
• Technical analysis on the crypto large caps and overall market analysis 
• Token sales and DeFi tutorials 
• Updates on the NFT Ecosystem and new mints 
• Lark Davis’ weekly portfolio update (A live page that shows you exactly what I hold in my portfolio)

We may be in a bear market but the opportunities to profit are still there. Upgrade to Premium now and get everything you need to grow your wealth!

Walken Inverview

Walken is a free-to-play win-to-earn game built on the Solana blockchain.

It brings sports and NFT together while focusing on the natural human drive to walk and get moving.

By walking in real life, players earn gems (in-game soft currency, not crypto token), with the help of which upgrade their in-game characters — CAThletes — and compete to win $WLKN tokens.

In turn, the tokens can be used to upgrade a CAThlete’s level (and stats) or buy NFT-items on the Marketplace to get extra stats points and win more competitions.

The Walken team is currently working to add more ways to utilize the tokens (like cross-breeding, tournaments, etc.) in order to enhance gaming experience and empower the players to earn more.

First of all, Walken has a single token design which is a more sustainable way to run the economy.

The only token there is $WLKN – an SPL-Token that is based on Solana Smart Contract.

$WLKN is a key Walken token that drives the in-game economy ensuring its stability while allowing players to monetize their activity and play to earn.

In the game, $WLKN is first of all a reward token and governance token.

$WLKN token can be earned in Walken as a reward for winning competitions.

Defeating others in races ensures a player a certain amount of tokens. The higher the League a player participates in, the larger is the prize pool and the more tokens they can win.

Another way to earn $WLKN is used for buying and selling items and CAThletes on the in-game NFT Marketplace.

Next, each level-up costs a certain amount of $WLKN tokens (besides gems in a progress bar), so $WLKN is required for CAThlete’s level-up.

We are working to bring more features that will expand the list of token use cases: soon players will be able to spend $WLKN on breeding and feeding CAThletes (coming soon).

Moreover, in the long-run, we will introduce staking to enable players to get income by committing their tokens to support the blockchain network.

NFTs in Walken fall into 2 categories: CAThletes and Items.  

Our CAThletes are truly unique as they are generated from lots of different parts / genes. So not only their stats but also appearance are unique.

And by the way, each CAThlete is given a unique Pokemon-styled name! You won’t find two CAThletes with the same names, stats, or appearance.

The values of the stats significantly affect the chance to win in a particular running discipline. Every time a CAThlete’s level increases, its characteristics — strength, speed and stamina — also grow. 

Moreover, players can get some items and clothes for their CAThletes on the in-game Marketplace.

These NFT items (various hats, T-shirts, sneakers, shorts, accessories, and artifacts) give extra stats points and boost the chances to win competitions when they are on a CAThlete. 

Thus, the primary role of CAThletes is to compete in running disciplines and earn their owners $WLKN tokens for victories.

As for the Items, they not only look nice but actually boost CAThletes’ stats helping win more competitions.

In addition, here is a bunch of ways for players to get an NFT in Walken: 

• upgrade a free CAThlete by walking and participating in competitions and take it to level 6 when it becomes an NFT; 
• buy a loot box on the Marketplace that will be available during the Official NFT Sale;
• purchase clothes or a CAThlete from other users on our Marketplace; 
• breed (this  feature will be live pretty soon).

We’ve been driven by the goals to make a product that is really free to play, democratizing DeFi and bringing more people to Web3 as we strongly believe that Web3 is the future.

In line with these goals, Walken focuses on enabling everyone to join in and start walking & earning right from the start with zero investment.

Players need a phone and stable Internet connection, the rest is on us: each new player gets a crypto wallet and an in-game character called CAThlete for free upon sign up, with the whole onboarding process lasting less than a minute.

The CAThlete does not require anything else to set it ready to compete and win tokens. Thus, Walken focuses on easily and instantly onboarding millions of non-crypto people and giving them an opportunity to experience what Web3 and DeFi has to offer. 

To begin with, we’d like to point out that we do not actually pay players for just walking.

Walking is just a component of the game, it helps get Gems that are used for CAThletes’ level-ups. Also, the steps play a role in competitions, impacting the winning rate in competitions up to 10% only.

Far more important is upgrading your Cathlete and winning competitions, this is how you get paid with $WLKN tokens. 

When there is not much stress with getting your investment back, people can relax and have fun, making money on the side because if you don’t get your investment back, it’s a lot of stress and the game is now so much fun.

So Walken is about fun, sustainability and making money in a more relaxed way. And it’s about being paid for patience as there will not be any fast money making, rather wise investment both in health and in game!

The IEO of the $WLKN token is scheduled for June 21.

So far any earnings predictions would be just hypotheses.

Starting out, players could only compete in League 1, where the rewards are not high. Bigger returns start from the moment your CAThlete becomes NFT (level 6). Takes 2-3 months to get there.

And there’s always room for re-investment in the game, and the best strategy for players to succeed is to play, earn and reinvest $WLKN tokens in the game (through purchasing CAThletes and equipment on the Marketplace and continuously leveling-up CAThletes) to be able to maximize their income.

Moreover, we expect that a competitive gameplay system makes a continuous upgrade of CAThletes and acquiring more CAThletes the only option to keep earning in a highly-competitive market setting, given that a large number of competitors are constantly reinvesting into the game to score higher and earn more.

We take great care of both adoption and retention.

The cornerstone of the project is our dream to create a very simple game which can be played by a wide audience without any knowledge of crypto.

The goal is not just to allow people to make some money, but also have a fun game play, while educating players about crypto, Web3, and DeFi as well.

Walken makes it easy for everyone to understand how crypto works, so the game has every chance to become a gateway for people to become crypto enthusiasts. That’s why we call our mission “Robinhood of web3/defi”. 

We’d like to mention great support from our investors and partners that made an immense marketing coverage during launch and post-launch operations possible.

We also have a very strong team in-house to operate all the marketing activities.

Being on the brink of a new move2earn trend and having a strategy of bringing more people from web2 to web3, we are looking to launch performance marketing campaigns after the soft launch and stabilizing the application to make sure that lots of people in the world will know about Walken and start their web3 journey with the help of our project.

We also have brand negotiations in the background right now, so after showing first traction – we’ll start to discuss and announce our first brand collaborations. 

Walkein kicked off public beta on June 7, and the first release is just the first step of a 1000 steps ahead.

Besides the short-terms focus on polishing the product and having a great token launch, we have a huge pipeline of different features around tournaments, branding opportunities, and celebrities collaborations.

There will be many ways to earn in the game if you are an active player, so this is the objective to keep people engaged with the time.

Also we are considering a number of ways to prolong the gameplay and the goal here is to avoid inflating the NFTs price

The balance of game economy is another focus, rewards vs how the CAThletes can be upgraded and developed in the most optimal way.

So we could find a strong balance between gameplay interest and also economic sustainability. It’s all about providing people with a more smooth playing experience which will play a crucial role in attracting new users as well as retaining existing ones. 

In the long-run, the team is driven by the bigger vision to build the Walken protocol as a platform to onboard other developers and expand web3 eco-system with consumer-oriented products.

The Best Crypto Memes by Erik

With the bear market in full swing, we need memes to ease the pain. Of course, we also like them during the frenzy of bull markets. And as a means of distraction during dull, sideways periods. We always crave memes. But we need them the most during bear markets.

Crypto memes are an asset on places like Twitter.

As crypto bros and gals, we might not yet have seized the means of production – we have seized the Memes of Production!

And yes, that’s a meme too and only partly a wordplay to everyone familiar with NFTs. After all, we have the technology to mint our memes these days (In principle. Is this already happening?

I can’t help but wonder what if… what if the guy who coined the term HODL could have minted his invention and put it up for sale on OpenSea… and suppose he would have collected a commission every time his HODL NFT was sold. He would not even have had to hodl the meme to get rich. But I digress.)

Crypto memes make us laugh together, poke fun at each other or ourselves, nod in agreement together, or laugh-to-keep-from crying together.

They form bonds within communities but are also used as weapons against other communities.

Let’s kick off with the bear market memes. 

Hide the pain Harold

By now, every crypto investor knows the pain of red candles, day after day, week after week. ‘Hide the pain Harold’ too knows this feeling all too well but manages to keep up the appearance of a happy camper. Except that his smile shows some cracks in the veneer..

First time?

This one is about the peculiar form of bonding (pun intended) that happens when the OG’s of the crypto market welcome a new generation of traders to the sorrows of a crypto crash. 

‘First time’? 

It’s a delicate blend of feelings: it’s the old guard wanting to console the rookies, while also needing comradery themselves: they too feel a sting, even though they are less beaten down than the fledgling hodlers they seek to comfort.

Buying the dip that keeps on dipping

The line Buy the dip existed in financial markets long before crypto. This lends credence to the adage but doesn’t take into account that crypto markets are prone to dip further than traditional markets. Part art, part science, buying the dip is also simply an act of bravery.

‘Only what you can afford to lose’

Before we got into crypto we were advised countless times by the non-financial advisers to only invest what we are able to afford to lose. We nodded politely and betted the farm. Right?

McDonald’s

Michael Saylor of MicroStrategy is leveraged long Bitcoin but is a good sport during downturns. The McDonald’s crypto meme comes in handy to alleviate worries from onlookers and fellow hodlers.

During the June 2022 crash, a more grim version of the McDonald’s meme surfaced. Against the backdrop of the famous fast food place, we see the victims of the bloodbath on the cross. We can only hope that the markets still have some kindness left, so that Mashinsky, Zhu Su and [unknown guy on the right] will still climb down and hand in their application letter to flip burgers.

Bull market memes unsurprisingly have a different vibe than the bear market ones. The theme here is not resignation but glee and being swollen with pride: ‘we’re all investment geniuses!’ Or, depending on your personality, it can be a religious fervor, verging on ascetic fanaticism. After all, why even bother owning lowly earthly goods when you could own a pristine asset like Bitcoin?

In it for the technology

You don’t have to know the difference between a hard fork and a soft fork to be considered an investment genius. But of course, you do know the difference. Right?

When you invest everything

Maybe it’s some sort of law of physics: as long as crypto moons, I can stay firmly grounded on my mattress. Provided, of course, I’m properly dressed for the occasion…

When it pumps the next day

In a bull market, you won’t shut up about crypto. Your friends will take notice and will be sucked into the vortex. This is all well and good in a bull market: your status as a genius investor will be envied, and you will command respect…

Me trying to HODL while an altcoin is pumping

Depending on their character, bitcoin maximalists will either lash out at alts that pump harder than bitcoin OR withdraw in their inner monastery of devotion. I feel the temptation, but I reject thee, lowly altcoin…

The life of a successful trader

Why even entertain a normie job when you make so much money trading? It all stems from the kindness of your heart. You want to give something back to society.

Feuds between crypto communities are the fiercest. Nowhere, people are more territorial.

Maybe tragically, because the goals of financial independence are often shared.

At least with memes, there is something to smile while arguing. Even though the smile can verge on hysterical laughter.

That’s when bitcoiners use the Ray Liotta bitcoin-laser-eyes-laugh: on occasions where the opponent is so outlandishly foolish, that normal laughter is insufficient.

Is it in the room with us?

Web3, Metaverse, NFTs, really everything besides Bitcoin is BS, according to maxis. But they can gently probe at the shitcoiner’s thoughts and liberate them from their delusions.

ETH too is a shitcoin

Bitcoin maxis were the earliest meme-crafters and they are admittedly still some of the best. Laser eyes don’t stand in the way of a vile sense of humor, apparently…

Peter Schiff is a ‘gold bug’ who doesn’t get enough of predicting that BTC will go lower. Max Keiser pitched Bitcoin to him when it was still only a dollar and Schiff has since been claiming that Bitcoin would go to zero. He can’t help trolling Bitcoiners and they can’t help trolling back. We’ll see who has the last laugh.

Markets are driven by human psychology and that’s part good and part worrisome. It’s a fine line knowing when you should NOT follow the herd versus when the markets simply have proven you wrong. It can keep us up at night!

The late night buy

In line for high prices

It’s a sentiment that we can laugh about and meme about. But even the most battle-hardened hodlers will recognize it in themselves: the herd mentality. It’s hard to fight, except with a meme of course.

The IQ bell curve

This is quite a deep one. It pokes fun at the ‘normies’ in the middle of the curve. It suggests that overthinking, and ‘trying to be smart’ might be the wrong course of action. It’s probably better to bluntly observe: number go up! (left) or see the big picture (right).

Manage your emotions by engaging in some memetics. As memes are image templates that can ‘mutate’ you can create one yourself. Do you want to share in the memes of production?

Make your own on websites like Imgflip. Just upload a template and insert your text.

Final Notes

Thank you so much for your support, and I truly hope that today’s issue will give you insights needed to help you master your wealth.

If you are reading this it means you are on the free version of the Wealth Mastery Investor Report, which is great for news and tips on the crypto markets.

If you really want to take advantage of fastest growing asset class EVER, I highly recommend you join us in the Premium Investor Report.

You’ll immediately get access to:

• Deep dive Altcoin report & The Trending Coin Report
• Technical Analysis on the crypto large caps and overall market
• Token sales, Airdrops and DeFi Tutorials
• Updates on the NFT Ecosystem and new mints
• My Investment Portfolio Updates

Click Here To Go Premium

See you next time!

Lark and the Wealth Mastery Team

Legal Disclaimer

TCL Publishing ltd (director Lark Davis, owner of Wealth Mastery) is not providing you individually tailored investment advice. Nor is TCL Publishing registered to provide investment advice, is not a financial adviser, and is not a broker-dealer. The material provided is for educational purposes only. TCL Publishing is not responsible for any gains or losses that result from your cryptocurrency investments. Investing in cryptocurrency involves a high degree of risk and should be considered only by persons who can afford to sustain a loss of their entire investment. Investors should consult their financial adviser before investing in cryptocurrency.