Holoride Review by Jesse

Not too shabby for this year’s holiday break as the market saw a brief pump this week. Gainers that have held those increasing returns include SushiSwap, Fantom, Near, and Aave. Bitcoin beginning to slide has a tendency to bring out the naysayers and FUD machines and the last few days have been no different. While Taking some profits off the table is never a bad decision, it shouldn’t be done out of fear. This week we’ll be discussing one of the first projects to launch on Elrond. Already a powerhouse of creativity, Holoride is ready to make commuting a brand new entertainment experience.

Introduction

Holoride takes everyday journeys and transforms them into hyper-immersive experiences by combining car data, extended augmented reality, and blockchain technology in the most intelligent way. Holoride is leading a revolution that will change the mobility and media industries and their value forever. By adding the contextual physical reality of the passenger to the equation it enables the creation of an entirely new category of mass-market entertainment and media. For the first time, holoride captures the physical movements of vehicles and their immediate environments and integrates them into immersive media that is being created or adapted in real-time making the experience fully elastic. The friction between digital and physical experiences is eradicated, and transit time can finally be used in a more meaningful way. The project was initiated in 2015 within the Autonomous Driving and Digital Business units at Audi, and Holoride spun out of the premium German car manufacturer in early 2019. The vision, then and now, is to develop the future of in-vehicle experiences, as an independent and manufacturer-agnostic tech venture. In a world where individual mobility and media consumption are growing in parallel, and