TL;DR
We’ve seen more decentralized social networks “pop” up this year than ever before. The newest is Pop Social and the Social Protocol Engine designed to run this new network. But, how does it compare with the other social media networks we’ve discussed this year? Having already reviewed what CyberConnect and LUKSO have to offer the crypto community, it’s time to put Pop Social under the microscope and find out where it fits into the future of Web3 Social Networks.
As a Wealth Mastery Premium subscriber, you’re already familiar with the Pop Social project from last month’s weekly Airdrop Guide. Wanting to carve out its place as one of the premier social networks of the future, Pop Social has a lot of work to do in order to get there. Going up against even the lowest-ranking legacy social networks is a task that won’t be easily accomplished.
Simply democratizing social content isn’t enough to catapult the Pop Social network to stardom. If it was, Steem would be much farther along than it currently is. The real value proposition for the next big social media network has to be made through ease of use and network effects. Otherwise, no-coiners have little incentive to participate. Most people don’t care about the token, they care if their friends and family are using it. So let’s discuss where Pop Social stacks up against the competition.
What is Pop Social?
Pop Social wants to design a network that helps bridge traditional users of Facebook, Twitter, Instagram, TikTok, and other legacy applications into the blockchain economy. Their objective for doing this is to redesign how users interact and share content with one another through their social media applications. Pop Social is worried less about the older crowd and focuses more on targeting the Gen Z and Millenial community, in the hopes that those generations’ knowledge of cryptocurrency products will drive the first initial boost of activity on the platform.
After this has happened, Pop Social will move to its second marketing phase and focus on mass adoption of its products and services from non-crypto enthusiasts. Pop Social hopes that creating opportunities for its users to be a part of the creative process, will create a feedback loop of engagement and opportunities. Pop Social has gone as far as to analyze the costs associated with attracting new users so that every marketing dollar goes as far as possible to benefit the platform. Pop Social is looking to create a unified social identity that will follow users through the blockchain ecosystem. With over 50,000 downloads of the Pop Social dApp, they appear to be off to a good start.
How to Use Pop Social?
At the current stage, Pop Social is a simple and easy-to-use product available for Android and Apple products. But, this comes with a few caveats. Their Social Protocol Engine being the backbone of the project design is still considered a work in progress and hasn’t been officially implemented into the Pop Social dApp. The Creator Incubator, Launchpad, AI Tools, Interoperability, Marketplace, Soulbound NFTs, and DeFi Storage Solution are all currently missing from the latest version. There’s also a good bit of gamification happening on the dApp that leaves users feeling slightly cheated out of…
Jesse is a passionate seeker of truth who enjoys educating others about Bitcoin.
As a free thinker and 2nd amendment advocate, Jesse believes each individual has the right to monetary freedom.
“The swarm is headed towards us” -Satoshi Nakamoto
