LimeWire: Back with Web3 to Disrupt the Creator Economy… Again.

LimeWire

TL;DR

  • LimeWire is back as a Web3 content subscription platform. Creators, with various monetization options at their disposal, publish content directly to their subscribers. And subscribers own this content via NFTs with resale rights.
  • The platform will feature a pay-per-view mode, transforming paid subscribers into shareholders of the creator’s enterprise. This is done via distributing pay-per-view revenue from non-subscribers to subscribers.
  • LimeWire’s native token – LMWR – is central to the platform and economy. LMWR will serve as a payments, rewards, and governance token.
  • LimeWire is backed by an experienced team, several entertainment and tech industry partnerships, and a growing list of notable investors.

Circa 2005. Who the hell didn’t love LimeWire.

Back then, you could listen to all your favorite artists, watch the best movies, and share just about anything peer-to-peer. When it came to discovering and sharing digital content, LimeWire changed the game for the coming-of-age millennial generation. And now, they’re back with a new model. One that combines the best elements of the creator economy, subscription-based services, and Web3 technology.

And to be honest, there’s some interesting ideas that LimeWire is bringing forward. So let’s dive in and check this out.

What’s LimeWire Now?

LimeWire = Content Subscription Platform (Spotify, YouTube, Twitch, Substack, etc.) + Web3.

The new LimeWire is a platform that allows creators to publish content directly to their fans. However, LimeWire combines an innovative subscription-based model with blockchain technology to fairly compensate creators for their work and subscribers for their support. Let’s break this down.

LimeWire comparison to competitors.
Source: LimeWire
  • LimeWire Subscription Platform: Any content creator (musicians, podcasters, videographers, educators, writers, visual artists, etc.) can launch their LimeWire creator page and publish their content. Fans can subscribe to creator pages for free or for a monthly price, as determined by the creators. And this is all done on LimeWire’s dedicated hosting platform – no third-party services are needed.
  • Published Content Minted into NFTs: All published content is automatically minted as NFTs (primarily on Algorand) in proportion to the number of page subscribers. Example: A musician has 10K subscribers. He drops a new song on his page. That song is minted into 10K NFTs, one for each subscriber. The subscribers own these NFTs and can re-sell them on LimeWire or other third-party marketplaces. Creators earn a 2.5% royalty payment on every resale into perpetuity.
  • Pay-per-View: Here’s where things get really interesting. Creators who operate a paid-subscription page can set it to PPV mode. PPV mode allows any LimeWire user the ability to view that creator’s content for a one-time fee without being a paid subscriber. After the creator gets her cut, the fees are distributed as revenue – via LimeWire’s native token LMWR – to all the paid subscribers who have NFT ownership of the content that was viewed. Thus, PPV mode effectively turns paid-subscribers into shareholders of the creator’s enterprise, offering them a share of viewership payment revenues.
  • Premium Content: Creators can also publish premium content, regardless if their page is set to a free or paid subscription model. Premium content requires an additional payment for viewers or subscribers to unlock and own.
  • Pricing: Creators take 80% of the revenue generated from subscription payments, premium content, and royalties from NFT resales. LimeWire gets 20%. There are no one-time fees or setup charges. For users, some content on the platform will be free to consume, while subscription and premium content pricing will be determined by the creators.
LimeWire Platform mind-map.
Source: LimeWire

Stepping back, it appears that ownership both for creators and subscribers is LimeWire’s priority. Creators enjoy extensive optionality on how they get paid. And in exchange for their support, subscribers get ownership and resale rights to the creator’s content and can receive passive revenue in the creator’s business.

This model is what Web3 is all about. This is the new LimeWire.

LimeWire Token (LMWR)

Now that we understand LimeWire’s major mechanics, the other main component remaining is the native token, LMWR. As an ERC-20 token, LMWR sits in the center of the LimeWire platform and economy. Let’s look at what it does and its tokenomics.

Payments & Rewards

Creators have the option to receive earnings in either cash or LMWR. If creators elect the latter, the 80/20 split goes out the window, and creators take a higher cut while LimeWire takes a lower cut. However, it’s not clear at this point what the split will be for LMWR earnings.

Users will be able to use LMWR as payment. This includes payment for paid posts or direct messages to creators, tipping creators, and receiving discounts on subscriptions. And as previously mentioned, LMWR will be used as the token for distribution payments to subscribers who own content – via NFTs – that’s consumed by others under the pay-per-view program.

Additionally, LimeWire’s whitepaper indicates that the team is exploring options on how to use LMWR as a rewards payment to incentivize certain creator and user behaviors on the platform (e.g. activity metrics, posting commenting, reporting prohibited content, etc.).

Governance

LMWR holders will be able to use LMWR to vote on the platform’s product and development iterations, as well as pertinent issues relating to the LimeWire Foundation.

The LimeWire Foundation is responsible for managing LimeWire’s LMWR Token Ecosystem Fund and Treasury. Some of the Foundation’s primary responsibilities will include management of the LMWR pay-per-view distributions and other rewards programs, distribution of LMWR grants to up-and-coming artists, and investing LMWR back into the platform for further growth and development.

Back to the ownership theme, if LimeWire’s vision as articulated in their whitepaper becomes reality, LMWR token holders will have a stake in the platform and play a role in shaping both the content and ecosystem economics.

Tokenomics

LMWR’s total supply is fixed at 1,000,000,000 (1 billion) tokens. LimeWire states that the total supply can never increase.

LimeWire's LMWR allocation and distribution.
Source: LimeWire Whitepaper

As indicated by the allocation chart, approximately 53% of tokens are reserved for the LimeWire Ecosystem Fund and Public Sale, with the remaining 47% allocated to the team, advisors, and other investors.

The distribution graph indicates that the majority of minted tokens will be initially used for platform liquidity, the LimeWire Ecosystem Fund, and the Public Sale. The team, advisors, and other investors will see the majority of their tokens minted after Year 1.

LimeWire's investors.
Source: LimeWire

Another important detail regarding LMWR concerns some of its initial investors. According to LimeWire, $10.4M was raised in mid-2022 from strategic and private pre-sales to a number of sophisticated institutions, including Kraken, Crypto.com, Arrington Capital, and GSR.

Team, Partners & Advisors

LimeWire’s team and partners are comprised of some heavy-hitters.

LimeWire's management team.
Source: LimeWire

LimeWire’s founders and Co-CEOs are Austrian brothers Paul and Julian Zehetmayr. These two have a successful track record of launching tech companies, with MobFox, apilayer, eversign, and ZeroSSL all on their resumes. Other C-Suite leadership has prior experiences at Bitpanda, Bugatti, and Boston Consulting Group, amongst others.

LimeWire has cultivated some solid partnerships and advisors throughout the entertainment, tech, and blockchain industries. Major partnerships include Universal Music Group, Algorand, and Wintermute. Platform advisors include Tareef Michael from Wu Tang Clan and Sean Treacy from Def Jam Recordings

LimeWire's partners and advisors.
Source: LimeWire

Final Thoughts

Distributed ownership is a core tenet of Web3. But most of us have been grasping as to how this will all materialize.

LimeWire is presenting a platform and model that brings this Web3 ideal down the Earth. The paid subscription model – where content becomes subscriber owned NFTs with subscriber and creator resale and royalty rights – is legitimately interesting. And so is the pay-per-view model. I like these ideas. But we will have to see how these work out when rubber hits road.

Something else to watch is LimeWire’s ability to sign-on artists and creators. LimeWire states that they’ve signed more than 10 artists to the platform, including Sean Kingston and Nicky Jam. Apparently, the combined monthly listeners between the signed artists thus far is 100 million.

Finally, while the write-up above explains the main components of LimeWire, it’s not entirely comprehensive. LimeWire has an Originals NFT collection, a LMWR loyalty tier benefit system, and a future roadmap. Their website and whitepaper is clean and written in plain English. So I encourage you to check these resources out if you’re interested.

Disclaimer: Thank you to Limewire for sponsoring this article. This article is provided for educational purposes and is not a recommendation to buy, sell, or hold the LMWR token.

LimeWire: Back with Web3 to Disrupt the Creator Economy... Again. - - 2024

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